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International Markets

Strategic Market
Profile Report (SMP)
ASEAN - Beef

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Market Overview

Beef

U.S. beef (including variety meat) exports to the ASEAN region in 2008 totaled 53,452 metric tons valued at more than $165 million, an increase of 209 percent in volume and 258 percent in value over 2007. The leading markets in the region were Vietnam with a 245 percent increase to 40,950 metric tons, followed by the Philippines (+111 percent to 8,204 metric tons) and Indonesia (2,982 metric tons). Most countries in the region are open to U.S. deboned and deglanded beef from cattle under 30 months of age, though in November 2007, the Philippines allowed complete access for U.S. beef products of all ages and Indonesia reopened to all U.S. beef and beef products in January 2008. In the markets that were opened to U.S. beef, a quick recovery to pre-ban levels was achieved. If not for the recurring challenges of bone chips in Singapore and Thailand, the potential for higher volume imports of U.S. beef would have been fully recognized.

Strategic Market Profile:  ASEAN - Beef (PDF)

Strategic Market
Profile Report (SMP)
ASEAN - Pork

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Pork
 
U.S. pork (including variety meat) exports to the ASEAN region totaled 58,238 metric tons valued at $115.5 million in 2008, an increase of 272 percent in volume and 278 percent in value over 2007. The Philippines, Vietnam and Singapore were the largest markets. In 2008, U.S. pork (including variety meat) exports to the Philippines increased 200 percent to 29,245 metric tons, and exports to Vietnam grew from 2,916 metric tons to 16,777 metric tons. Australian pork dominates the ASEAN chilled pork market while Brazilian and Chinese pork take the major share of the frozen pork import market. Given that U.S. commodity pork is not price competitive with product from China and Brazil, more opportunities exist for U.S. pork in value-added, high quality and niche items such as U.S. Kurobuta pork and processed products (pre-cooked bacon).

Strategic Market Profile:  ASEAN - Pork (PDF)

Strong Turnout for Meet the Buyers Event in Des Moines

About 25 representatives from 13 U.S. suppliers turned out last week in West Des Moines, Iowa, for the opportunity to meet pork buyers from the ASEAN and Oceania regions face-to-face. With support from the Pork Checkoff and the Market Access Program (MAP), USMEF hosted 14 buyers from these rapidly growing markets, with countries represented including Singapore, Malaysia, Australia and New Zealand.

During their visit to the United States, the ASEAN pork buyers visited the National Pork Board headquarters and toured three pork processing facilities: the Tyson Foods plant in Waterloo, Iowa, the LPB, Inc. facility in Earlham, Iowa, and the Pine Ridge Farms location in Des Moines. They also toured a number of local supermarkets and restaurants, as well as the trading headquarters of Porky Products in Sherman Oaks, Calif.

The buyers from the Oceania region visited many of the same facilities, but also toured the Trim-Rite, Inc. processing facility in Carpentersville, Ill.

Suppliers talk business in Des Moines with pork buyers from the ASEAN and Oceania regions

“We were very pleased with the turnout in Des Moines and the strong interest shown by suppliers in serving these markets,” said USMEF-ASEAN Director Sabrina Yin. “The event was extremely productive for buyers and suppliers alike.”

Oceania has been a particularly strong performer for U.S. pork this year, as January-August exports of pork plus pork variety meat to the region have increased by 23 percent in volume and 19 percent in value over the same period in 2008. Exports to Australia account for most of this momentum, increasing by 26 percent in volume and 23 percent in value, reaching 34,238 metric tons (75.5 million pounds) valued at $82.6 million.

Caution Urged on Pork Exports to Thailand

Last week, USMEF reported that the restrictions placed on exports of unprocessed pork and porcine hides to Thailand due to the H1N1 influenza scare had been lifted, and that the  FSIS Export Library  had been updated to allow export of these products provided they are derived from hogs slaughtered on or after May 20, 2009.

To date, the Export Library still states that the market has reopened. More recent correspondence, however, has raised serious doubts about whether U.S. pork will be allowed entry into Thailand. Therefore, exporters are advised to proceed with extreme caution before shipping any pork products to this market.

USMEF will provide additional information as it becomes available. If you have questions or already have shipments en route to Thailand, please contact Kevin Smith at ksmith@usmef.org.

 

 



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