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International Markets

Strategic Market
Profile Report (SMP)
Caribbean - Beef

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Market Overview

Beef

U.S. beef, including variety meat, exports to the Caribbean increased 4 percent in volume to 19,721 metric tons and 14 percent in value to $78.6 million in 2008. This is in part due to continued growth in the tourism industry of the region, despite an economic slowdown in the U.S. from where most visitors come, and growth in the fresh beef retail segment. Caribbean governments are growing increasingly concerned about food price inflation on their islands and some are pursuing policies to stimulate domestic food production and investments in the tourism industry. U.S. beef maintains a dominant market share in the Caribbean Islands due to the proximity to the U.S. and the relatively unrestrictive import regulations. U.S. beef is well-regarded in the Caribbean for its tenderness, juiciness and flavor attributes and, therefore, is sold as a premium, high quality product.

Strategic Market Profile:  Caribbean - Beef (PDF)

Strategic Market
Profile Report (SMP)
Caribbean - Pork

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Pork

In 2008, U.S. pork and pork variety meat exports to the Caribbean climbed 54 percent in volume to 34,390 metric tons and 58 percent in value to $70.8 million. This increase was driven primarily by a 132 percent increase in exports to the Dominican Republic. The U.S. pork industry enjoys relatively good access to this region, except for Jamaica in which U.S. pork is banned due to pseudo-rabies; Barbados with tariffs of 200 percent; and St. Lucia which requires a local purchase matched to the import amount. As pork is one of the primary proteins consumed by locals, U.S. pork is found in greatest volume at the retail level on most Caribbean islands.

Strategic Market Profile:  Caribbean - Pork (PDF)

Antigua Barbecue Competition Attracts Wide Range of Caribbean Chefs

USMEF recently showcased U.S. beef and pork for Caribbean food and beverage professionals by hosting a first-ever barbecue competition on the island of Antigua. The competition was held in conjunction with an annual food and beverage industry event conducted by the region’s importers and distributors.

“The really fun part of this competition was that we featured four cuts that are relatively new to the Antigua market,” said USMEF Caribbean representative Elizabeth Wunderlich. “On the pork side, we had pork Boston butts and St. Louis pork ribs. For beef, we featured shoulder clod heart and beef back ribs. Most of these chefs had never seen beef back ribs before – they’ve done a lot of ribs in the Caribbean islands in the past, but just not from beef.”

Colleen Simpson (front right) of the Antigua National School Meals Program accepts the Grand Champion award from USMEF Caribbean representative Elizabeth Wunderlich

On the day before the competition, all entrants attended a USMEF barbecue seminar featuring Mike Compton, president of the Caribbean Barbecue Association.

“Mike is a really wonderful pit master. He did a whole seminar on cooking low and slow, except for the shoulder clod heart, which can be cooked ‘fast and furious’ because it’s a more tender muscle,” Wunderlich said. “It was very informative, and a great introduction to these alternative cuts of U.S. beef and pork.”

The barbecue competition, made possible through support from the Pork Checkoff and Beef Checkoff Programs, attracted a wide range of participants from varying backgrounds.

“We had everyone from the street vendor who cooks barbecue down on the beach to the executive chef from the highest-end hotel on the island. So you really had all walks of life doing their own thing with U.S. beef and pork,” Wunderlich said.

Prizes were awarded in seven different categories, with the Grand Champion award being captured by Colleen Simpson, executive chef for Antigua’s National School Meals Program. She now qualifies to participate in the Caribbean Barbecue Association’s 2010 Caribbean Cook-off to be held June 26-27 in San Juan, Puerto Rico.

Through July 2009, U.S. pork plus pork variety meat exports to the Dominican Republic are nearly double the full-year 2007 total and nearly five times the 2004 total.

At the trade show, USMEF organized two-minute talks with potential customers of U.S. pork and beef. A USMEF representative delivered the presentation to small groups of five to 10 people, covering topics such as marbling, nutrition, quality control and inspection processes for U.S. red meat. Printed materials were also distributed.



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